Starcom Mediavest Group

Starcom MediaVest Group (SMG, currently Publicis Media) was looking rebrand it's entire organization, consisting of over 34 subsidiaries under 3 key pillar companies. In partnership with Leo Burnett, we developed a completely new design system and a versatile design system.

Logo Rules

SMG Colors

Based on three pillar brand identites combined.

SMG 3 pillar logo lockup

Starcom, MediaVest, Spark Logos, color coordinated, and combined into SMG logo.