Executive Creative Director
// Product Marketing, Product Films, Brand
// I/O // Made by Google
2023—2024
Responsibilities
Partnered with Google in mid 2023 to develop product films for Google live events, product marketing, and social media. Cross team creative to highlight and celebrate Google software and hardware capabilities with Google Gemini and the new launch of Googles Pixel, Pixel Pro, and Pixel Fold lineup.
Context
During engagement and development of Samsung 2024 product films, we partnered with Google to support their efforts in showcasing Android feature integrations into Samsung products, and using Samsung products to display various Googles offerings including Android AI updates with Gemini.
Challenge
Communicate Google brand, product, and features in a compelling, fun, and creative way to showcase how Google fits into consumer lives—making it easier, better, and more enjoyable.
solution
Create consistent, cohesive, and upbeat lifestyle focused product, and product feature, highlights for Google Gemini and the Google Pixel series of phones in line with the Google brand.
Live Events
Google I/O
Developed product interstitials and product films for Google I/O, Made by Google, and product marketing across multiple channels.
During I/O 2024, Google made its case to developers—and to some extent, consumers—why its bets on AI are ahead of rivals. At the event, the company unveiled a revamped AI-powered search engine, an AI model with an expanded context window of 2 million tokens, AI helpers across its suite of Workspace apps, like Gmail, Drive and Docs, tools to integrate its AI into developers’ apps and even a future vision for AI, codenamed Project Astra, which can respond to sight, sounds, voice and text combined.
Made by Google, Gemini Announcement
Google Gemini Product Films
Introduction videos crafted to familiarize consumers with Googles new interconnect AI, Gemini. Gemini is the result of large-scale collaborative efforts by teams across Google, including our colleagues at Google Research. It was built from the ground up to be multimodal, which means it can generalize and seamlessly understand, operate across and combine different types of information including text, code, audio, image and video.
“Every technology shift is an opportunity to advance scientific discovery, accelerate human progress, and improve lives.”
—Sundar Pachi
Google Pixel Series 9
Google Pixel 9 with Gemni, Films
Because of the variety of features Google wanted to cover, and because of the limited time we had to shoot, we chose an easily repeatable format that would efficiently communicate a new feature of the Pixel Series with Gemini AI quickly, and simply with a bit of style. Opens with a hand in high key, reverse to an in-situ location relevant for feature display, only screen perspective of the magic of Gemini, and outro that returns.
Google Pixel Fold Pro
Pixel 9 Pro Fold combines the best of Google hardware and software with a sleek and sophisticated design, an advanced camera system, multiple screens to get more done, and our most powerful Tensor G4 processor to fuel the Pixel features and Gemini.
Pixel 9 Pro Fold brings you the best of Google AI for a more helpful and personal smartphone. Powered by Google’s new Tensor G4 chip, Pixel 9 Pro Fold delivers improved performance and increased efficiency across a range of experiences for everyday use.
The innovative foldable form factor of Pixel 9 Pro Fold works in tandem with on-device AI to help you do more while saving time. With the biggest inner display on the market, you can easily Split Screen paired apps to multitask with ease, drag and drop photos, and use Dual Screen with Google Meet, so the people on your call can see your face and what you’re seeing.
