WSamsung wanted to change the way people (especially gamers) thought about the brand; it had a paternership with WCG Gaming, but didn't know what to do with it.
We created WCG Ultimate Gamer, a first-of-its-kind primetime gaming reality series
Aired on TV networks in key markets and online globally; we created a connected network of passionate gamers in chats, forums, blogs
3x greater purchase intent than reality show norms with 80% believing Samsung is an exciting imaginative company
