Sterling P. Sanders
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Starcom Worldwide

credentials

C L I E N T

Publicis Media, Starcom WorldWide

R O L E

Creative Director

brand design

To compliment Starcom's new brand design, they were looking to create a new look for their presentations that, similar to their logo, brought a fresh new look, dynamism, and excitement to the brand in the way it represented itself to new, current and potential clients. I created a new color palette to accompany the new logo, that would provide a clean colorful bold backdrop for the content to live with a lot of white space.

 

Final Execution

The below is a collection of final designed elements that were implemented into standard practice.

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Gradient alternate design 

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DOUBLE-EXPOSURE ALTERNATE DESIGN

This concept was based on the idea that we could express the "human" aspects of company ideas simultaneously be displaying the relevant elements of the context.