Sterling P. Sanders
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Starcom MediaVest Group

Global Rebrand

R O L E

Creative Director, Lead Internal Design Team

Client

Publicis Media,Starcom MediaVest Group

Starcom Mediavest Group

Starcom MedaiVest Group (SMG, currently Publicis Media) was looking rebrand it's entire organization, consisting over 34 subsidaries under 3 key pillar companies. In partnership with Leo Burnett, we developed a completely new design system and versatile design system. 

 
 Logo Rules

Logo Rules

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SMG Colors

Based on three pillar brand identites combined.

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SMG 3 pillar logo lockup

Starcom, MediaVest, Spark Logos, color coordinated, and combined into SMG logo.

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