R O L E
Creative Director, Lead Internal Design Team
Publicis Media,Starcom MediaVest Group
Starcom Mediavest Group
Starcom MedaiVest Group (SMG, currently Publicis Media) was looking rebrand it's entire organization, consisting over 34 subsidaries under 3 key pillar companies. In partnership with Leo Burnett, we developed a completely new design system and versatile design system.
Based on three pillar brand identites combined.
SMG 3 pillar logo lockup
Starcom, MediaVest, Spark Logos, color coordinated, and combined into SMG logo.