Sterling P. Sanders
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KRAFT, RECIPE MAKERS

TOP CHEF  HOME EDITION

rOLE

Creative Direction

Kraft had an awareness issue for their new Recipe Makers, gourmet food at home focused, products.  The were looking for a big idea execution that would increase their visibility and their credibility for people that cook at home on a regular basis.

To address this, we partnered with Bravo to develop a Top Chef Home Edition iPad app and Global Website, that would act as a Kraft sponsored game that people cook play at home. 

cLIENT

KRAFT

 Bringing a gamification element to the joy of cooking, while also making amazing meals.

Because we partnered with Bravo to help Kraft grow their Foodie Cred, we increased sales 56% by creating a one of a kind mobile game that brought fans favorite TV show, Top Chef, to their home kitchen.

+56% Sales | +25% Brand Awareness | +25% Brand Favorability | +55% Brand Interest | +50% Purchase Intent.

Web UI/UX

mobile ux/ui

Concepts