Kraft had an awareness issue for their new Recipe Makers, gourmet food at home focused, products. The were looking for a big idea execution that would increase their visibility and their credibility for people that cook at home on a regular basis.
To address this, we partnered with Bravo to develop a Top Chef Home Edition iPad app and Global Website, that would act as a Kraft sponsored game that people cook play at home.
Bringing a gamification element to the joy of cooking, while also making amazing meals.
Because we partnered with Bravo to help Kraft grow their Foodie Cred, we increased sales 56% by creating a one of a kind mobile game that brought fans favorite TV show, Top Chef, to their home kitchen.