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Bridging game content with TV content

Launched Dance Central 3 by resurrecting Canada’s favorite dance show, Electric Circus, for a Halloween special

Exclusive Dance Central 3 broadcast that lived on Television and on XBOX.

Promoted on XBOX Dashboard with integrated units into the program

People competed in auditions for a chance to be a dancer on the comeback program

Trending worldwide on Twitter, surpassed contest entry benchmarks by 50%