Sterling P. Sanders

About Me

[vc_row][vc_column width="1/1"][line id="l1" class="l1"][vc_row_inner padding_top="0px" padding_bottom="0px" border="none"][vc_column_inner width="1/2"][image type="rounded" float="right" link="true" info="none" info_place="top" info_trigger="hover" src="6939" href="http://sterlingsanders.com/wp-content/uploads/2015/07/Sterling_P_Sanders_-_Resume.pdf" title="Sterling P. Sanders - Resume" target="blank" lightbox_caption="Resume PDF (Click here)"][text_output]Change, is the true nature of the world. As it's agent and advocate, I engage flexibility, adaptability and resilience to improve upon the commonly accepted status quo, evolve stayed business models, and aid discovery and development of things that will help people and make the world a better place. I see the world from many perspectives and in many colors. I seek to reinvent the traditional advertising landscape of present with the vivid new ideas, versatile concepts and instigating executions of the future. I battle reality with my imagination. Creativity, fearlessness, and reinvention is my trilateral mantra. With an extensive creative background, well seated media understanding and a primary desire to solve client problems, I'm advertising multilingual. I sew worlds of Creative and Media together with effective communication, creative exploration, and polished execution.

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Specialty: Creative Direction and Brand Management Design: graphic, interactive and experience. Brand: identity, promotion, awareness, assessment and development. Client: collaboration, communication, presentation, negotiation and persuasion. Ideation through execution: project, market, workflow, strategy and finance management and planning.[/text_output][container id="Right"] [/container][/vc_column_inner][vc_column_inner width="1/2" fade_animation="in" fade_animation_offset="45px"][text_output]

TALENTS

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ART & DESIGN

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INTERACTIVE

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AUDIO/VIDEO

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Starcom MediaVest Group

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Global Design Director, Global Growth, Business Development & Experience Design

– Present  (Chicago, IL)

[/text_output][text_output]CLIENTS Samsung, Microsoft, Coca-Cola, Proctor & Gamble, Kraft-Hienz, Twitter, Airbnb, EA Games

BUSINESS DEVELOPMENT • Sell SMG's global marketing capabilities to many of the worlds leading marketers across 120+ local markets. • Won over $4.7B in billings, by providing creative direction, design, insights, strategy and ideas for Starcom Mediavest Group's (SMG) sales, business development and organic growth practice. • Launched Cheer Laundry Detergent (P&G) rebrand, which strengthened it's markets position in the category and aided offline/online activation of paid ad placements, increasing core and auxiliary market awareness 20%. • Awarded the 2013 Starcom MediaVest Group, Business Development Person of the Year.

CREATIVITY, MARKETING, BRAND & DESIGN • Lead a Global Design Team of 10 that supports 8,000 employees Worldwide. • Collaborate regularly with SMG's Global C-Suite to develop innovative, effective, efficient and culturally relevant marketing executions and experiences. • Design unique brand experiences where creativity / technology intersect for international clientele. • Use big ideas to increase the relevance, significance and effectiveness of communication plans. • Develop, curate, create, iterate and fully realize creative concepts for SMG and it’s clients. • Create and contribute to a culture of innovation, excellence and accountability. • Develop and implement future forward design concepts, ideation practices and guidelines. • Make ideas reality.[/text_output][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width="1/3"][line id="l1" class="l1"][text_output]

Zero Dot

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Creative Director

– February 2015  (Chicago, IL)

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CLIENTS Samsung, Proctor & Gamble, Airbnb, EA Games, Jim Beam, Kraft, Adidas, Kellogs

 

CAMPAIGNS

• Samsung Dream Exchange: Launched Samsung Dream Exchange in the Asian Pacific Market. Samsung brand preference rose 10% points, while Apple's declined by 5% points. (Website: http://www.dreamexchange.com, Video: https://vimeo.com/98186011)

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ZD Samsung - Dream Exchange (short-refix-06.13.14 1854) from Sterling Sanders on Vimeo.

[/x_video_embed] • Kraft Top Chef: Created the selling mockups and initial design of the Kraft App for Kraft Top Chef Home Edition. Partnered with Bravo to help Kraft grow their Foodie Cred and increased sales 56% by creating a one of a kind mobile game that brought fans favorite TV show, Top Chef, to their home kitchen. (Video: https://vimeo.com/107289982)

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Kraft + Bravo’s Top Chef Home Edition BARK BARK from Sterling Sanders on Vimeo.

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• Assisted creation and strategy of P&G, "Like a Girl" campaign, achieving 75 million views across 150 countries, creating 4.5B earned impressions

• Crafted ABC Family "Stitchers," television show preliminary compositions and ideas.

BRAND • Conceived and created novel, experience-oriented, design solutions that fulfilled strategic business objectives. • Developed and delivered thought leadership and creative solutions that strengthened client market distinction and position. • Promoted and encouraged organic development of fresh creative ideas, as an essential component of ZeroDot product offerings. • Directed all phases of creative work from concept through production.

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Starcom

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Design Director, Business Development

 – July 2013  (Chicago, IL)

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CLIENTS Microsoft, Anheuser-Busch InBev, Heineken Global, Coca-Cola, Mars-Wrigley, Comcast NBC-Universal, Darden

BUSINESS DEVELOPMENT • Won $2.2B in business for Starcom Mediavest Group. • Launched, created and designed, in partnership with Microsoft, Microsoft Advertising's rebrand, driving consumer engagement and awareness across Microsoft's core markets. • Creative consultant for Kraft and Kellogg. • Crafted and launched ground-up global rebrand Starcom Mediavest Group.

CREATIVITY, MARKETING, BRAND & DESIGN • Oversaw SMG creative: experience design, client work, business development and brand. • Designed unique brand experiences and big idea executions. • Directed phases of creative work from concept through production. • Aligned creative message and products with SMG goals and strategy. • Acted as brand champion and authority for SMG.

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Starcom

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Art Director

 – July 2011  (Chicago, IL)

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BUSNIESS DEVELOPMENT • Won $1.7B in billings for Starcom USA; $1.4B in billings for Starcom Mediavest Group Globally. • Provided design and insights to win international clientele: Microsoft, Anheuser-Busch InBev, Heineken Global, Coca-Cola, Mars-Wrigley, Comcast NBC-Universal. • Developed and aided art direction and creativity of “big idea” media executions for the worlds top marketers. • Crafted a successful global re-brand of Starcom MediaVest Group & Starcom, Zenith Optimedia and Vivaki.

BRAND • Provided creative, art and design direction to Business Development, Marketing Communications and Client Teams at Starcom, Starcom Mediavest Group, Vivaki, Liquid Thread, and Spark. • Managed the creative and aesthetic direction of the Starcom brand. • Created engaging, content driven, business development pitches in accordance with potential new client needs, strategic goals and company messaging. • Conceptualized, illustrated and designed corporate identity and digital presence.

[/text_output][line][text_output]Sterling is a design powerhouse. Great eye for style and simplicity. Strong work ethic and not afraid to contribute ideas not just "design." Love working with him.

-Steve Bonner, SVP Brand Experience, Zero Dot, Starcom[/text_output][line][text_output]Sterling is fantastic. His creativity knows no boundaries and he has done an outstanding job of giving presentations at Starcom a new and exciting look. Additionally his creative skills have quite a range so you never get the same thing twice. He is a truly valued member of the SC family.

-Lisa Donohue, CEO, Starcom[/text_output][line][text_output]Sterling manages very well the fine balance between creativity and efficiency. The nature of all his projects in his current position have equal demands for artistry and urgency, and he rises to the challenge. One of his most remarkable characteristics is his ability to approach things with varied artistic perspectives. There's no trademark Sterling look, and that's a good thing. He creates a new look for each effort, and keeps them all fresh. He adds style to his work and his surroundings.

-Graham Nolan, VP, Markting Communications, Starcom[/text_output][line][text_output]Sterling's graphic design skills are incredibly impressive, and his technical knowledge in terms of art direction are unmatched. He's a team player and a pleasure to work with!

-Liza Nikitas, Manager, Business Development[/text_output][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width="1/3"][line id="l1" class="l1"][text_output]

Silver Inc.

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Digital Marketing Consultant / Founder

 – August 2009  (Chicago, IL)

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The Clients: Grant Thornton, Red Bull, Heinz, Sony Computer Entertainment of America, Gilbane Building Company, University of Illinois.

The Results: • Assisted SCEA and TWBA/Chiat/Day in the digital launch of Sony's Playstation 3 2006 online viral campaign, "Play B3yond," reaching 100,000 unique viewers in the first week. • Orchestrated 2008 communication between Red Bull and SCEA to create/sponsor an island (launched in 2009) and mini-game on the PS3 network "Playstation Home," allowing players to explore a tropical Red Bull themed interactive virtual space. • Helped Heinz launch a 2007 online digital, social, campaign in combination with YouTube for America to create the next great Heinz Ketchup ad. Thousands of commercials were uploaded, winner was awarded $57,000 and a national tv spot. • Assisted Pentagram Design LTD. and the Grant Thornton International Marketing team on implementing a world-wide rebrand in 2007; including logo design and new imagery. • Coordinated 2005 Red Bull "Wings" Street Team for sponsored summer sports events and concerts by creating a community web site for interaction and generating ideas of creative consumer engagement. Increased outreach by 200%. • Implemented and aided design of a new web-portal for the University of Illinois College of Communications, including updating design, web standards and backend CMS.

The Work: • Consult, contract and freelance in advertising, brand promotion/strategy/awareness, project management, digital marketing, interactive media, graphic design, web design, art direction, copywriting and editing. • Create functional, engaging and content driven marketing plans and designs. • Analyze interactive market trends, traffic, data and prepare production planning. • Aid and engage in cost estimation, pitch, presentation and price negotiation. • Conceptualize, illustrate and design product brand identity, digital presence, promotional materials, packaging, direct mail, product displays, print ads, web ads.

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Grant Thornton

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National Brand & Marketing Consultant

 – January 2009  (Chicago, IL)

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• Aided US implementation of worldwide brand redesign, awareness and training. • Streamlined national design and marketing processes for greater efficiency and consistency. • Developed communication solutions and marketing campaigns, in accordance with brand identity, to overcome business challenges and accomplish management goals in print and digital mediums. • Orchestrated projects, leading them from concept to completion. Communicated with all levels of staff; coordinated successful and efficient completion on budget; evaluated post-project results. • Created and designed new marketing / promotional materials, graphic elements, editorial images and icons. • Updated, designed and analyzed internal and external digital marketing for brand presence and impact. • Reviewed materials for brand compliance. • Generated templates and training for local office marketers.

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