Our proprietary SEM/SEO approach that measures how easy or hard you are is to find; by analyzing the results, we can identify the most important areas of improvement and optimize to make you easier to find over time
Our proprietary digital attribution model, which maps behaviors and brand interactions along the path to conversion, allowing us to optimize in real time to the media touchpoints that have the greatest contribution to sales
To complement traditional marketing mix modeling, we developed POEM, a proprietary statistical approach which helps to quantify the impact and interrelation of paid, owned, and earned media channels, both digital and traditional
